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Country recording artist Tim McGraw confided in an interview that there was a guy at a 7-11 that could sing him under a table. So, why is that guy serving up Slurpees while Tim is performing to packed stadiums?The reason is the same for writers as it is for s...

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Retail margin is the difference between your books wholesale price and your books retail price. For example, a book with a cover price of $10 and a wholesale price of $5 has a 50% retail margin. This is the profit enjoyed by the retailer. Wholesale price is the cost of your book to a retailer. To use the same rudimentary example, a book with a cover price of $10 and a retail margin of 50% will be sold to a retailer for $5 wholesale price. Retail price is the same as cover price or selling price or list price.